OUR WINNING WAYS

Our values help shape our behaviour and, in turn, our culture. By adopting this approach, we believe we can differentiate ourselves from the competition, win in the marketplace and achieve our mission of inspiring people to explore the incredible flavours of the world.

WE ARE CONSUMER DRIVEN & BRAND PROUD

We are insatiably curious about our consumers and the environment in which we and they operate. We are proud of the heritage, quality and relevancy of our brands and we apply insight, knowledge, experience and care to meet and exceed consumer needs both now and in the future.

WE BUILD POWERFUL PARTNERSHIPS

We believe in developing strong, collaborative, positive long-term relationships, both internally through cross hubs events; and externally across suppliers, customers, distributors, brand owners, sister companies and communities.

WE ARE PIONEERING

We are purposeful in finding new ways to achieve our goals and discover new culinary experiences. We lead the agenda with intent by taking considered risks, continuing to boldly explore and move forward.

WE RAISE THE BAR

We strive to be on top of our game and always do better. We learn fast and from a wealth of experience, always moving forward to a better place.

WE ARE NIMBLE

We are smart and swift on our feet - our moves are considered, yet full of pace and intent. We stay flexible and embrace change with a smile.

WE MAKE IT HAPPEN

We're real go-getters. We pro-actively move things on and take ownership to make great things happen. We check in when needed, engaging with and supporting each other.

COVID-19 Secure Workplace: Our approach to risk management

At ABWF, we recognise that we have both a legal and moral duty to protect the safety and wellbeing of our people, visitors and contractors from the risk posed by the transmission of COVID-19 in our workplaces.

We believe that thorough risk assessment underpins effective risk management and that we have identified and put in place controls that serve to mitigate risk as far as is reasonably practicable.

As part of that risk assessment we have closely followed the 'COVID-19 Secure Workplace' advice given by the UK Government and Public Health England and have introduced some new measures and updated existing controls where appropriate.

As with all matters relating to health and safety, we have encouraged all our people to share ideas for improvement and to raise any concerns they may have. The ABWF Leadership Team have maintained regular communication throughout the crisis across the business.

We believe our approach has minimised the risk of COVID-19 transmission in our workplace and the health, safety and well-being of our people remains our #1 business priority.